THEY’RE NOTHING LIKE US.
THEY’RE EXACTLY LIKE US.
Millennials are the most misunderstood group in today's marketplace. We cut through the noise to find out what they're really like.
QNA Group and 88 Brand Partners, two of Chicago's leading research and advertising firms, teamed up to uncover exactly how Millennials interact with service-related brands. In our research, we found who they are, how they buy, how they think, how they interact, what they value and what it all means to you. Let us show you how to connect to them.
Millennials care less about a brand’s history and heritage than previous generations
Millennials are far less likely than previous generations to cite a price increase as a reason to change brands
Millennials are less concerned about whether a brand engages in fair trade and labor practices